Customer obsession
We haven't talked to any.
About / Unfortunately a company
Startups were already ridiculous.
We just printed them on cards.
EST. 2026 · PRE-REVENUE · POST-SHAME
100%
FOUNDER
ADJUSTED
FOUNDER
ADJUSTED
01 / Origin story
Every industry develops its own language.
Doctors have medical terminology. Lawyers have legal terminology. Startups have sentences that would get you gently escorted out of any other profession.
“We're default alive.”“It's basically Cursor for procurement.”“We have strong early signals.”“We're not fundraising, but always open to conversations.”“The agent handles the entire workflow.”
At some point we realized the startup ecosystem had accidentally been writing a party game for us.
So we made it.
02 / Why
Because somebody needed to document this era.
Startups are incredible.
They are also completely insane. People quit excellent jobs to solve problems nobody knew existed.
Investors give them millions.
They hire twenty people. They discover the problem doesn't exist. They pivot. They add AI. They raise again.
We love startups.
That's why we're making fun of them. Indifference is free; lovingly specific mockery takes work.
03 / Mission
Make founders laugh before the runway runs out.
That's it.
No mission to transform human consciousness. No decentralized protocol. No foundational model. No global movement.
Although we'll absolutely add those to the pitch deck if necessary.
04 / Values
Our operating system for avoiding actual operations.
Extreme ownership
Mostly because there are no employees.
Transparency
Except revenue.
Speed
We shipped before validating demand.
Innovation
It's a card game.
AI-first
Fine. We have an agent.
05 / The people responsible
Unfortunately made by startup people.
Three people with enough combined experience to know better.
Created with The Momentum Studio
Original concept and in-person game led by Shruti Kapoor, with Subhadeep Mondal at The Momentum Studio. Online game, design and engineering by Devanand Babu.
Original instigator · Founder coach
Shruti Kapoor
Gets founders out of their own heads. Then puts their trauma on cards.Founder of The Momentum Studio and former startup operator at Wingman. Shruti helps early-stage founders turn mental clutter into meaningful action, usually before the runway turns it into a company-wide learning experience.
Co-conspirator · Investor & product builder
Subhadeep Mondal
Backed 15+ startups. Still agreed to one more questionable idea.Venture partner, former founder, product leader and coach at TMS. Shub has built products used by millions and now helps founders with products, capital and conviction. Forbes 30 Under 30, so at least one list found his decisions defensible.
Online accomplice · Product & engineering
Devanand Babu
Tried to build a landing page. Accidentally shipped multiplayer.Founder of Pixelesq and longtime web-platform builder. Devanand works where product, design and engineering collide. He attended one game, bought the domain and demonstrated why founders should never be trusted with scope.
Enough due diligence.
Play the game, or invest at a valuation we just made up.